Consumer Marketing Manager

Job Description:

The Consumer marketing manager is responsible for managing all Consumer Marketing for the organization.

Duties of a Consumer Marketing Manager include:

Engaging and acquiring new customers using various techniques and approaches.
Working closely with external advertising and design agencies and spearheading exciting and effective campaigns.
Using consumer insights to guide the marketing campaigns and inspire high quality creative.
Working closely with the rest of the marketing team and other company departments to ensure a coordinated approach to marketing campaigns.
Market research and benchmarking of target markets, analysis of company products in relation to competitors.
Maximising the use of company resources and other marketing assets such as digital customer acquisition and social media marketing.

The ideal background of a Consumer Marketing Manager:

Previous experience as a consumer marketing manager would be a strong advantage.
Strong and confident communicator. An unrivalled knowledge of consumer marketing in the specific sector.
A/L educated ideally with a minimum of 3 passes in a relevant subjects.